The main value of any media - their content.
John Vyubben "Content is the currency"
The main value of any media -
their content. The well-known phrase of John
Vyubben "Content is the currency" becomes clear features in
the minds of TV-users, Internet-users and media-businesses. The last one intend
to invest in startups, not only because of unique of this idea, business model
and technological parameters, but also if they ready to provide exclusive and
interesting content. Sadly, as we know and must note the fact that the highest
quality and popular content, especially video, is produced mainly by Western
studios/. The only way to get it – is buy a license.
This is the main problem for
content distributors in Ukraine and Russia, especially for the Internet
cinemas. You should just imagine how much investment is required to support
this online cinema. These are a technology platform for the delivery and
storage of content, traffic, and the constant need for licensing content from
rights holders and marketing costs. In addition, you should add the huge time
and human resources to the creation and support the entire infrastructure. Then
we won`t get the business, but continuous headache. Fixed costs with no income
lead to a huge loss making, involving more and more non-core investors into the
Business model, building on
the resale content rights holders to the TV-channels with the quantity and
quality costs, doesn`t bring happiness nor by the rightholder or
media-businesses or users. The first count on the promised amounts that do not
fulfill the second. The second try to get out of that hole, which they with the
first buried. The third - the users - nothing to do but, not finding anything
interesting, go to social networks and torrents and without any compunction to
consume something that gives them freedom of “pirate`s” religion.
Curiously, but unlock this vicious
circle of "non-business», put the V-commerce (video commerce) in Ukraine
and Russia, redo it quickly, and correctly can holders. The secret lies in the
fact that they should reconsider their views on the distribution of content on
the TV and write a new “bible” of content distribution and consumption.
However, large holdings,
usually afraid to take risks and continue to purchase content on the old model,
"newcomers" don`t have enough funds continue to spread pirated
content, rightholders continue to be disappointed in the draft of first and try
to knock to the second. Advertisers also continue to allocate budgets among millions
viewer where three-five-ten million illegal walk around illegal web sites,
although could increase advertising budgets, poured into the TV and Internet.
Therefore, there are few rules
for distribution of TV-content.
You should not protect the
content against the spread, but monitor and control its spread.
Do not walk away from
negotiations with the pirates, but cooperate with their already established
distribution networks and benefit from cooperation the profit.
Do not fall behind
technologically, and develop own solutions for the management and distribution
By the way, don`t think that
the network is a second screen, but it will be the first tomorrow.
Рубрика "Я - Корреспондент" является площадкой свободной журналистики и не модерируется редакцией. Пользователи самостоятельно загружают свои материалы на сайт. Редакция не разделяет позицию блогеров и не отвечает за достоверность изложенных ими фактов.